What makes U different?
If you don’t try to make your business stand out, you could end up lost in a sea of similar business types, without an obvious angle that makes you unique.
What makes U special?
The above quoted passage is from a really intriguing article from Carol Tice in an issue of Entrepeneur.com from last year; about what is required for a business to stand out from the crowd…any business…large or small.
However, it’s more than simply being “different” that leads to brand success. It is “uniqueness”…and a brand promise U never sway from. Does your brand relate to real-life people and solve real-life problems?
More from Ms. Tice :
What allows an entrepreneur to take their business to the next level? It starts with confidence, and knowing who you are what your brand stands for.
Knowing what makes U different and what makes U special is the just the beginning. Creating a buzz for your brand doesn’t require being fancy or convoluted; but it DOES require something people can believe in.
Related articles
- Branding needs to be taken seriously by small businesses (premierlinedirect.co.uk)
- Brand ~ what does our brand say about us and what we do? (alisoncrossjones.wordpress.com)
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