Want to know how important “storytelling” is in business? Check out this article from Forbes Online from Dan Schwabel. Whether it is internal or external marketing of your company or brand, storytelling is the key to success.
People will tell stories about you and your company whether you want them to or not. Fortunately, you can help choose which ones they tell. The way you do that? You tell them first.
Related articles
- How Storytelling Can Lead to Higher Sales and Revenues [Infographic] (saleschase.com)
- Social Media and Storytelling (ixmaticommunications.com)
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