Had mid-morning coffee yesterday with a former colleague/competitor in the Charleston radio marketing arena. While we only met in person on several occasions and heard about each other through the grapevine; there has always been a mutual respect for one another.
Now, he is the rep for his company to my clients; and I will buy from him, probably soon.
Why?
Well, for one, his media properties are very effective, reaching across a wide spectrum of loyal users. And, of course, with the right idea, message and marketing plans, my clients could certainly benefit from purchasing advertising on his radio stations.
But at the end of the day, the most important reason why I will buy from him is that I will be buying from him. I genuinely like the guy. And, after spending two-hours face-to-face with him yesterday, I got to like the guy even more. While we have many ideas and beliefs in common from a business perspective, I also respect him…I trust him to help me help my clients succeed.
He didn’t come in with a big sales pitch…we simply talked about many different things; both of us understanding why we were REALLY there.
Regarding your business – what makes U different…what makes U special?
If U want business to get done in your favor, make sure people like U best, so that they will think of U first!
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