Great article from Jeff Welch of Mercury csc , regarding having companies figure out what business they’re REALLY in. The outside view of an advertising agency can help in that process. Remember, if U can’t measure, U can’t manage. Thanks, Jeff!
Marketing, dogged by the old adage, “I know half of my advertising works, I just don’t know which half,” has long been viewed as Uncertainty’s handmaiden. It’s one of the main reasons that marketers have rushed headlong into all things digital. “Now we measure everything,” the thinking goes — as we should.
Yet much to the industry’s dismay, Uncertainty lingers. That’s explained by another wise old adage: “The best form of advertising is word of mouth.” Word of mouth doesn’t occur unless you do a lot of things right. Really right. Experientially right. Advertising can’t gloss over anything. s
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Brand-U-Media was created to tell YOUR story about YOUR brand. People do business with people they know, like, and trust. U achieve this by personally telling your targeted audience, what makes U different…what makes U special? In other words, what business are U really in?
Our job is to help you define that story…and from that, create a compelling message. Then, we find the right medium and media product that will speak to your desired market and focus only on them – again and again!
No waste…highly targeted…it’s how to get people to think of U first and like U best.
It’s amazing how what we once thought was so important, easily slips from our memory over time. The same can be said about the message to your customers – both current and potential. Are U consistent and focused with your message? Even if U are the type that believes they have “enough business”, U soon find that things change; people move or die, or they simply change habits. Persistent consistency keeps this from happening. So does having an ad agency in your corner who will keep U focused on what your story is.
WHAT BUSINESS ARE U REALLY IN?
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