Without certain, media and how it is delivered has changed, especially, over the past five years. I just read a great quote (featured in Rohit Bhargava’s blog. The quote is from Brian Seth Hurst at the (of all things) first-ever storytelling conference, held recently:
“One of the greatest mistakes people believe is that technology changes the essence of the audience, because it doesn’t. It changes the way they participate.”
Great line, especially as it pertains to you’re the marketing and branding of your business. Sure, we now have social media avenues popping up daily, and we need to understand the analytics that come with them. But, in the end, it is still essential that your business must build that emotional connection with its consumers and potential consumers
Bhargava’s post also included this important quote from the conference:
“Customers don’t mind the story if they really feel like you’re doing it for them.” (Richelle Parham, CMO of eBay)
Bhargava went on to comment:
“How important is the story to actually making a sale? To find the answer, eBay commissioned an interesting social experiment where they worked with a group called Significant Objects to create stories for everyday (and relatively useless) items. The aim was to see if people would actually pay more for story value as opposed to “real” value. The answer was a resounding yes.”
A client of ours at Brand-U-Media had issues with their social media engagement. They had fallen into the all too common trap of selling price and the deal. Once we had them truly engaging with their audience and including postings that could become viral, their analytics increased as well as their business.
Like U Best…Think of U First….
No matter how U slice it or where U brand it. Storytelling is your “secret sauce” to success.
Your thoughts?
Read Rohit Bhargava’s blog: http://www.rohitbhargava.com/
Brand U Media Blog 