It was over 10 years ago, during my media sales career, that I learned how important effective storytelling is in conveying a message that people will pay attention and respond to. Last night, I was reminded of why the legendary comic, Bill Cosby, has been so popular and beloved over multiple generations…
Simply put, he is a master storyteller.
After seeing Cosby‘s (who is now approaching 80) most recent concert on TV Land over the holiday weekend, I decided to YouTube one of his classic routines from 1968, “To Russell, My Brother, Whom I Slept With”, and play it for my daughters. This was a routine that my older brother and I memorized word-for-word back in the day. Fast forward to now and I still remember most of the routine by heart.
As a kid, I remember being able to visualize each aspect of The Cos having to sleep in the same bed as his younger brother and the mayhem that ensued. Sure, there were exaggerations to his story; but that is what made it so engrossing. (Click below to listen)
Bill Cosby has always been able to get you on his side and pull you in to his world. That is what effective storytelling does. Most people genuinely like Bill Cosby, and therefore are more apt to pay attention to his message.
When it comes to your small business, what story do you tell? Is it all about you? Or, do you focus on helping people solve their problems and getting people to WANT to do business with you?
Would love to hear from you…
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