Branding U to Small Business Success Requires Being Unique!

What makes U different?

If you don’t try to make your business stand out, you could end up lost in a sea of similar business types, without an obvious angle that makes you unique.

What makes U special?

The above quoted passage is from a really intriguing article from Carol Tice in an issue of Entrepeneur.com from last year; about what is required for  a business to stand out from the crowd…any business…large or small.

However, it’s more than simply being “different” that leads to brand success.  It is “uniqueness”…and a brand promise U never sway from.  Does your brand relate to real-life people and solve real-life problems?

More from Ms. Tice :

What allows an entrepreneur to take their business to the next level?  It starts with confidence, and knowing who you are what your brand stands for.

Knowing what makes U different and what makes U special is the just the beginning.  Creating a buzz for your brand doesn’t require being fancy or convoluted; but it DOES require something people can believe in.

Related articles

• Branding needs to be taken seriously by small businesses (premierlinedirect.co.uk)
• Brand ~ what does our brand say about us and what we do? (alisoncrossjones.wordpress.com)

 

People Do Business with People They Like/Trust…

Had mid-morning coffee yesterday with a former colleague/competitor in the Charleston radio marketing arena.  While we only met  in person on several occasions and heard about each other through the grapevine; there has always been a mutual respect for one another.

Now, he is the rep for his company to my clients; and I will buy from him, probably soon.

Why?

Well, for one, his media properties are very effective, reaching across a wide spectrum of loyal users.  And, of course, with the right idea, message and marketing plans, my clients could certainly benefit from purchasing advertising on his radio stations.

But at the end of the day, the most important reason why I will buy from him is that I will be buying from him.  I genuinely like the guy.  And, after spending two-hours face-to-face with him yesterday, I got to like the guy even more.  While we have many ideas and beliefs in common from a business perspective, I also respect him…I trust him to help me help my clients succeed.

He didn’t come in with a big sales pitch…we simply talked about many different things; both of us understanding why we were REALLY there.

Regarding your business – what makes U different…what makes U special?  

If U want business to get done in your favor, make sure people like U best, so that they will think of U first!

Provolone Cheese & Word of Mouth – The Best Form of Advertising…But, How?

Busy day for Brand-U-Media as we did a morning-drive interview on a local radio show, followed by a live TV segment for a client.  For the most part, everything went off without a hitch; although, we did have to race to a local grocery store to purchase 1/3 of a pound of provolone cheese at the last second!

Of  course we all know that word of mouth is truly the best form of advertising, in whatever we do.

But how do U achieve that effect?

Do U REALLY have the time to talk to your potential customers one-at-a-time?  Or, do U entrust a company to look out for your best interest and act as your “agent”; finding U not only the best deal, but the best avenue to generate that “word of mouth”?

How do U tell your business’ story!  What makes U different…what makes U special?

People Forget…

It’s amazing how what we once thought was so important, easily slips from our memory over time.  The same can be said about the message to your customers – both current and potential.  Are U consistent and focused with your message?  Even if U are the type that believes they have “enough business”, U soon find that things change; people move or die, or they simply change habits.   Persistent consistency keeps this from happening.  So does having an ad agency in your corner who will keep U focused on what your story is.